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Meet your audience in Augmented Reality (AR) wherever they are.

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LIVE PERFORMANCE IN
AUGMENTED REALITY.

The Round is the world’s first Web 3.0 platform for live entertainment in Augmented Reality (AR), with unique virtual venues for broadcasting live intimate and multiplayer holographic performances and collecting exclusive NFTs and Meta-merch from your favourite creators.

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HOW DOES IT WORK?

PRESENCE, MOVEMENT & AUDIO

Our industry-first tools work with any motion capture system to stream super engaging real-time performances anywhere with low latency at broadcast quality frame rate. Our project with Liam Payne for the EE BAFTAs generated over 15 million impressions across social media!

FREE YOUR CREATIVE VISION

Avatars are becoming a crucial extension of any artist’s identity, so forget restrictive platform limitations on your creative vision. The Round is compatible with any avatar, from free Ready Player Me, like the one used for this Al Arabiya News report on The Round, to completely bespoke, designer suit wearing creations like Liam Payne’s.

A WORLD OF INFINITE POSSIBILITIES

Speaking of creative freedom, you can transform your audience’s immediate surroundings with almost no limits, using the Unreal Game Engine, famous for powering Fortnite. For their Open Metaverse podcast, Outlier Ventures brought the futuristic world of pop culture characters to life on The Round.

THE WORLD IS YOUR STAGE

Bring your performance to life for your audience anywhere in the world. From intimate solo experiences at home to epic multiplayer gatherings in iconic global destinations. London’s rooftops are no longer reserved for The Beatles, and Time Square is anyone’s playground.

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PROUD TO HAVE WORKED WITH

AUGMENTED REALITY IS TWICE AS ENGAGING AS VIDEO.

There are approximately 3 billion AR compatible devices globally and the format has proven to deliver up to 94% higher conversion rates for retail (Shopify). With 66% of Gen Z excited about AR concerts (Snap), now is the perfect time to engage your audiences with exclusive, innovative experiences.

COMING UP

LIAM PAYNE EE BAFTA
LIVE A.R. PERFORMANCE

In April 2021, The Round collaborated with EE to bring fans a world-first live Augmented Reality performance with global superstar Liam Payne, for the opening of the BAFTA Ceremony.

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LIVE TO THE
METAVERSE NOW.

Our streaming tech and Web 3.0 platform is compatible with the open-source Unreal game engine and a ton of different mo-cap systems, so any artist can connect with their community and entertain in the metaverse now, with complete creative freedom.

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ROADMAP
2021
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Proof-of-concept live AR concert with Liam Payne, EE, BAFTA

Q3 2022
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Global broadcast quality distribution ✔️

Launch of Web 3.0 AR dApp
Q4  2022

Release Web 3.0 marketplace

Release v.1 SaaS distribution pipeline

Q1/2 2023

Token Launch & The Round DAO

AR headset integration
Q2/3 2023
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Interoperability across open Metaverse platforms

Interactive AI character generation

2024
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To infinity and beyond 🚀


ROADMAP
2021
Proof-of-concept live AR concert with Liam Payne, EE, BAFTA
Q2 2022

Genesis NFT drop, build community and generate content fund 

Launch of Web 3.0 AR marketplace
Q3 2022
Launch inaugural season of Genesis Venue

Launch community channels

Q4 2022
Token launch 
Launch independent venues
Q1 2023
Launch The Round Location-based stages

Launch community venue DAO

2023

Interoperability across open metaverses

AR headset integration