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Gaming is now the number one source of entertainment for Gen Z and Gen Alpha and Immersive Technologies are yielding unprecedented engagement. To reach new audiences, you need to play with them.
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The Round is a SaaS tool for real-time spatial streaming, enabling developers and immersive studios to deliver high quality, infinitely scalable real-time animations on demand across all XR projects and games, freeing you from the limitations of data heavy animation files.
The Round is a ground-breaking studio dedicated to innovation in entertainment, fusing eight years of Augmented Reality (AR), Virtual Reality (VR) and multiplayer gaming technical experience with a background in live performance, philosophy and fine art.
We develop innovative creative tech experiences services for IP holders and brands, helping them engage new audiences across Fortnite and all spatial computing platforms.
We offer innovative creative tech development services for IP holders and brands, helping them reach new audiences across Fortnite and all immersive digital platforms.
The world's first live concert in mobile Augmented Reality (AR) with One Direction's Liam Payne for the EE BAFTA Ceremony with HAVAS.
Delivered using The Round's proprietary streaming tool, the project achieved over 30 thousand downloads and 15 million social media impressions.
Ivan Michael Blackstock's Olivier Award-winning production, TRAPLORD, delves into the themes of mental health and masculinity through the lens of the Black male experience. This innovative collaboration aims to deepen the connection between offline and online audiences, crafting a seamless, immersive world that extends beyond the stage.
For their report on the Metaverse, Al Arabiya used The Round's streaming tool to broadcast live in Augmented Reality (AR) using a Ready Player Me avatar of their reporter.
Producers captured the report from various global locations using The Round's custom mobile AR app.
Sir Matthew Bourne's New Adventures Dance Company tour the world with their award-winning work.
We developed a ground-breaking AI-powered Virtual Reality (VR) app enabling audiences to step into the rehearsal room and perform on the Sadler's Wells stage.
In partnership with the University of California, Irvine's Transformative Play Lab, the University of California, Riverside, Shovels & Whiskey, and funded by Epic Games.
alt: was a global-scale Augmented Reality (AR) app that enabled users to collect and construct alternative histories through the geo-location of virtual artefacts.
To put The Round's live motion and audio data streaming tool to the ultimate test, we worked with three leading London performers: one opera singer, one ballet dancer, and one actress, to devise a virtual performance that could be streamed into any application. including games, Virtual Reality (VR), Augmented Reality (AR) and spatial tools, like the Apple VisionPro.
Multiplayer game environments and immersive spatial computing platforms are becoming as critical to connecting with audiences for tomorrow as video and social are today.
Our team will work hands on with you and the project’s stakeholders to deliver an experience that is artistically and technically innovative, exploiting the trends and mechanics of native platforms to maximise reach, while prioritising your IP and brand’s integrity. As a studio, our approach is structured to adhere to our three pillars:
Enhance customer engagement, creating a deeper connection. Compelling audiences to be part of the narrative. Our experience in live immersive and interactive theatre and multiplayer gaming enables us to develop gameplay mechanics and interactions that compel audiences.
We are experts in premium quality, performance ready avatar creation and world-building. Our background in fine art, sculpture and 3D design ensure that we build experiences that are truly breath-taking for your audiences.
We strive to create experiences not campaigns, with artistic integrity, inclusive design and creative innovation. We are proud to be a progressive company with leadership who work to ensure that artistry and contemporary culture sit at the core of everything we do.
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Developed with grant funding from Innovate UK and backed by leading Metaverse and Web3 VCs, The Round Streamer is a revolutionary cross-media 3D motion and audio data streaming solution. The proprietary tech enables live performance capture streaming within virtual environments.
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Q3 2022
Global broadcast quality distribution ✔️
Release v.1 SaaS distribution pipeline
Q1/2 2023
Token Launch & The Round DAO
Interactive AI character generation
2024
To infinity and beyond 🚀
Genesis NFT drop, build community and generate content fund
Launch community channels
Launch community venue DAO
Interoperability across open metaverses
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