LIVE PERFORMANCE IN AUGMENTED REALITY.

The Round transforms live performances into real-time immersive experiences. Using any motion capture system wherever you are, our accessible pipeline for real-time streaming connects any studio with your audience through Augmented Reality (AR), meeting them where they engage with content… on their mobile phones.

HOW DOES IT WORK?

PRESENCE, MOVEMENT & AUDIO

Our industry-first tools work with any motion capture system to stream super engaging real-time performances anywhere with low latency at broadcast quality frame rate. Our project with Liam Payne for the EE BAFTAs generated over 15 million impressions across social media!

FREE YOUR CREATIVE VISION

Avatars are becoming a crucial extension of any artist’s identity, so forget restrictive platform limitations on your creative vision. The Round is compatible with any avatar, from free Ready Player Me, like the one used for this Al Arabiya News report on The Round, to completely bespoke, designer suit wearing creations like Liam Payne’s.

A WORLD OF INFINITE POSSIBILITIES

Speaking of creative freedom, you can transform your audience’s immediate surroundings with almost no limits, using the Unreal Game Engine, famous for powering Fortnite. For their Open Metaverse podcast, Outlier Ventures brought the futuristic world of pop culture characters to life on The Round.

THE WORLD IS YOUR STAGE

Bring your performance to life for your audience anywhere in the world. From intimate solo experiences at home to epic multiplayer gatherings in iconic global destinations. London’s rooftops are no longer reserved for The Beatles, and Time Square is anyone’s playground.

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PROUD TO HAVE WORKED WITH

ALL THE PROMISE OF THE METAVERSE, ACCESSIBLE ANYWHERE, ANYTIME

With The Round, you can broadcast to your audience or Web3 community by embedding a stream on your website, in your own app or straight to The Round app for iOS and Android now, from wherever you are.

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AUGMENTED REALITY IS TWICE AS ENGAGING AS VIDEO.

There are approximately 3 billion AR compatible devices globally and the format has proven to deliver up to 94% higher conversion rates for retail (Shopify). With 80% of Gen Z interested in AR entertainment (Snap), now is the perfect time to engage your audiences with exclusive, innovative experiences.

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COMING UP

LIAM PAYNE EE BAFTA
LIVE A.R. PERFORMANCE

In April 2021, The Round collaborated with EE to bring fans a world-first live Augmented Reality performance with global superstar Liam Payne, for the opening of the BAFTA Ceremony.

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